Resources / Publisher Ecosystem
38M+ subscribers. 110M+ professionals. 130+ countries. Here's how our publisher ecosystem is structured, vetted, and maintained and why it delivers results that ad networks cannot.
Every publisher in our network operates differently. Here's how each type contributes to our ecosystem's reach and why we choose the mix we do.
Tier-1 B2B media brands with editorial credibility. High domain authority, regular readership by verified decision-makers. Strongest for awareness and thought leadership programmes.
Third-party research platforms and independent analyst communities. Readers are in active evaluation mode comparing solutions, building business cases, and seeking expert validation.
LinkedIn-scale networks, professional associations, and role-specific community platforms. Self-identified professional interests allow precision targeting by function and seniority.
Publishers built specifically for gated content distribution. Their audiences expect to exchange contact details for access to high-quality assets. Ideal for lead capture programmes.
High open-rate newsletters in specific technology or business niches. Smaller but highly engaged audiences who actively choose to receive content in their specialisation area.
Corporate learning platforms and professional development networks. Reach senior professionals in moments of active skill and knowledge acquisition high receptiveness to relevant content.
Not every publisher meets our standards. Here's the process every publisher undergoes before we run a single campaign through their network.
We verify audience composition, opt-in history, and data collection practices before onboarding any publisher.
GDPR, CCPA, and applicable regional privacy law compliance is verified and documented for every publisher partner.
Publishers must demonstrate minimum engagement rates and lead quality standards before accessing live campaigns.
Publisher performance is monitored every campaign. Declining quality triggers review and potential removal from our active network.
Every publisher provides documented consent records for their audience. We can trace the consent basis for any data subject on request. No undocumented consent, ever.
Client suppression lists are applied across all publisher deployments before any campaign activates. Existing customers, current opportunities, and exclusion domains are always respected.
Leads from each publisher are scored against engagement quality benchmarks. Publishers consistently below threshold are reviewed and may be removed from active campaign allocation.
Every publisher in our network undergoes an annual re-qualification review consent practices, audience composition, compliance status, and performance metrics are all reassessed.