Solutions  /  Content Syndication

Intent-Reach Programme

Your best content,
in front of the buyers
already researching.

Content syndication places your gated assets whitepapers, reports, guides across our publisher ecosystem at the exact moment buyers are actively researching your category. No cold reach. Warm demand capture.

38M+
Opted-in subscribers
110M+
Professionals reachable
130+
Countries covered
How It Works

Researched. Targeted.
Captured.

We place your content inside research moments not interruption moments. Buyers find your asset when they're already looking for solutions like yours.

1
Asset & Audience Alignment

We analyse your content piece its topic, depth, and buyer stage then map it to the audience segments most likely to engage with it.

2
Publisher Placement

Your asset is distributed across category-matched publishers in our ecosystem. It surfaces as relevant content to readers in active research mode.

3
Form-Gated Lead Capture

Interested readers complete a registration form to access your asset. First name, last name, job title, company, email collected and delivered to you.

4
Verified Lead Delivery

Every lead passes our verification process: duplicate checking, format validation, suppression list application. Clean data, reliably.

5
Reporting & Optimisation

Regular campaign reporting shows publisher performance, engagement quality, and lead pacing. We adjust targeting mid-flight based on what we see.

What You Receive

Marketing-qualified leads with full contact data and content engagement confirmation. Delivered to your CRM or as structured spreadsheet on agreed cadence.

Delivery Guarantees

We deliver the volume agreed. If we fall short for reasons within our control, we make it up. No partial deliveries without prior discussion.

Suppression & Compliance

Upload your suppression list existing customers, current opportunities, exclusion domains. We apply it before delivery. Every lead is GDPR and CCPA compliant by default.

Asset Requirements

Gated PDF, report, whitepaper, or guide. We recommend assets of 6+ pages with substantive insight. Topical alignment to your ICP's active research categories performs best.

Ideal Fit

Content Syndication works best when...

This programme is most effective for specific buying situations and campaign contexts. Here's when to choose it.

You have high-value gated content

A whitepaper, research report, or practical guide that genuinely addresses your buyer's problem. Not a product brochure real research they'd want to read.

Your buyer researches before deciding

B2B technology purchases involve 6-12 months of evaluation. Content syndication is most powerful in the early and mid stages of that journey.

You need geographic or vertical scale

Content syndication is efficient for reaching large audiences across multiple geographies and verticals in a single campaign. Scale without the equivalent overhead.

Start your Content Syndication campaign.

Tell us your content asset, target audience, and volume goals we'll build a programme plan.

Request a Programme Plan

We'll send a tailored programme outline within one business day.

100% secure. GDPR compliant. Never shared.