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Marketing Qualified Lead (MQL)

Lead Generation >

A Marketing Qualified Lead (MQL) is a prospective customer who has shown interest in your product or service and has met certain criteria indicating they are more likely to become a customer compared to other leads. MQLs are typically identified based on their engagement with marketing efforts, such as:

 

  • Behavioral Indicators: They have interacted with your content, such as downloading a whitepaper, attending a webinar, or repeatedly visiting your website.

  • Lead Scoring: They have achieved a score based on predefined metrics, such as filling out a form, clicking on emails, or engaging with social media posts.

  • Demographic Fit: They align with your ideal customer profile in terms of job role, industry, company size, or other relevant characteristics.

MQLs are considered to have a higher potential for conversion and are often handed over to the sales team for further qualification and engagement.

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