Marketing Qualified Lead (MQL)

A Marketing Qualified Lead (MQL) is a prospective customer who has shown interest in your product or service and has met certain criteria indicating they are more likely to become a customer compared to other leads. MQLs are typically identified based on their engagement with marketing efforts, such as:

• Behavioral Indicators: They have interacted with your content, such as downloading a whitepaper, attending a webinar, or repeatedly visiting your website.
  
  
• Lead Scoring: They have achieved a score based on predefined metrics, such as filling out a form, clicking on emails, or engaging with social media posts.
  
  
• Demographic Fit: They align with your ideal customer profile in terms of job role, industry, company size, or other relevant characteristics.
  
  

MQLs are considered to have a higher potential for conversion and are often handed over to the sales team for further qualification and engagement.